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How to create the best pre-arrival emails for hotels

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Many hoteliers underestimate the impact of pre-arrival emails, often considering them optional. After all, the booking confirmation has already been sent — so why send more emails? But overlooking this opportunity is a strategic mistake. Pre-arrival emails are one of the most effective ways to improve the guest experience and increase hotel revenue. Let’s break down why they matter and how to optimize them for maximum return.

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